Wednesday, June 12- Why You Should (and Should Not) Use Markdown

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Markdown keeps coming up—as a lightweight writing format, a lingua franca among other file types, and a lure to get engineers to document their code better. But what is it, and why should you (not) use it? In this talk, I will discuss the history and foibles of Markdown, a few useful Markdown tools, and of course some alternatives you should consider.

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TechComm Camp, April 26-27, 2019

This year’s TechComm Camp is Friday, April 26 to Saturday, April 27 and will be held at San Jose State University.

TC Camp is a weekend of collaboration and creative energy put on by TC Camp, a 501(c)(3) public charity. At this popular techcomm getaway, you’ll do more than talk shop with Silicon Valley’s best technical communicators – you’ll come away with a whole new set of
information development skills and resources. Soak up five expert
workshops on topics like static website generation, promoting
smooth SME communication, and more.

Find out more and grab your tickets at this link.

Wednesday, May 8 – Marketing For Technical Writers: Learn Marketing Principles and Tips to Enhance Your Career Options and Growth

The lines between marketing writing (copywriting) and technical writing are blurring in the job market. Even though technical writers are increasingly asked to provide marketing content, many hiring managers, recruiters, and technical writers don’t appreciate the significant differences between the two kinds of writing. So what are the differences, which kind of writing might appeal to you more, and what can you learn to enable you to do both kinds of writing?

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Wednesday, February 13 – UX Writing: Users First, Better Products

Storytelling, content strategy, writing-focused design. These labels have been used to help define UX writing. But what, exactly, is it? And why should you care?

Find out how words can make or break your product experience. Through case studies on Google products, learn about the UX writing principles that guide effective design decisions across a wide range of product areas, including artificial intelligence/machine learning, conversation design, social media, messaging, and virtual/augmented reality.

Don’t forget to buy tickets.

NOTE: This is a last-minute change to the program. Yvonne Gando will deliver the presentation she is scheduled to give at the STC Summit in Colorado in May. We get to see it first! (The program changed because Yvonne’s co-presenter for the planned talk had to cancel.)

About the speaker:

Yvonne Gando

Yvonne Gando is a Bay Area, California native and a poet at heart. After teaching poetry and Asian American studies, her path eventually led to tech startups, agency work, and leading in-house writing teams for big box retailers in San Francisco.

Now at Google, she’s currently leading UX writing and immersive storytelling on AR & VR experiences. She has also launched various social apps within Google, including Allo, Duo, Google+ and Hangouts.

Yvonne is also a proud mama, a superfan of crunchy things, and an avid runner.


Event info

Time: Wednesday, February 13, 2019 6 p.m.

Location: Highlands Country Club 110 Hiller Drive, Oakland, CA 94618

Program:
6:00 to 7:00 pm: Networking, conversation & dinner
7:00 to 7:15 pm: Announcements
7:15 to 8:30 pm: Presentation
8:30 to 9:00 pm: Conversation, follow up on job announcements
9:00 to 9:15 pm: Clear the room; move conversations to the sidewalk


Important notes:

  • Ride sharing. Do you need a ride to the meeting? Contact rides@stc-berkeley.org and we will try to match you with someone who is driving or help to arrange a ride from Rockridge BART.
  • Members of other chapters welcomed. If you belong to another STC chapter, you can attend our meetings for the regular price.
  • IABC members welcome. All members of the San Francisco Chapter of the IABC are welcome to register for Berkeley STC General Meetings at the member price.
  • Non-members can attend. You don’t have to be a member to attend our meetings. See the link above for tickets.
  • Tell us if you’re hiring or job-hunting. Attendees are encouraged to announce open positions or to announce that they are searching for work. Feel free to bring job listings, resumes, or business cards for distribution.

Saturday, January 19: Annual Party and Touchstone Awards

Our annual party features a catered buffet dinner, great companionship with fellow communicators, and valuable door prizes. As in previous years, we will announce the  northern California Technical Communication Competition, Touchstone, winners and display the winning entries throughout the evening. These winners exhibit the best in technical communication. Continue reading