Dee Elling is perpetually curious. She is always looking for new ways to meet the changing needs of web-centric customers. She is interested in lean development, rapid iteration, customer engagement and collaboration, and in growing self-motivated and technically-savvy teams.

Dee led the pioneering team at BEA WebLogic in bringing high-quality and highly relevant technical documentation to the internet. WebLogic writers applied an automated continuous-improvement update cycle to what used to be static information.

Dee raised quite a few eyebrows by insisting that a writer's first duty was to the customer who just found an issue in a "released" document, and that the writer should and could update that documentation right away.

She also pushed the writers to prioritize examples as their most-effective deliverable.

As a result of this focus on quality, the WebLogic documentation website became a go-to site for Java developers, and was copied and emulated by other companies.

Dedicated to bringing the customer even closer to the content, Dee is now deploying wiki solutions throughout the technical information development cycle at Embarcadero Technologies.