Meetings

Rules of Thumb for Using Color in Your Content

Have you ever tried to pick colors for a document, website, or blog and found that what you thought would be fairly straightforward is somehow much harder than you expected? Or discovered that the colors you saw in one context and loved somehow just doesn’t look right, when you use them on your page? If so, you are not alone! There’s a knack to getting the right color combination, and sometimes it can seem to be an elusive one. You don’t need to know color theory and have a graphics degree. But it’s also not enough to say “I know what I like when I see it.” You need a method. This talk will provide practical advice and guidelines for selecting colors to use in your documents and online content.

In a previous professional life, Greg Urban was a color consultant for house colors. He is also an artist, specializing in water color portraits. He has found that the same strategies he uses for selecting colors for houses and portraits can be used to select color in documents and on the web.