While the word "content" is a good shorthand for words, audio, and images, it unfortunately can move us farther away from the core competency of developing good information. The theme of this presentation is that documentation teams are often spending too little time writing well; and at the same time spending too much time writing little-used information.

Research and professional observation suggest that not enough time is being put into crafting text to be exactly the right text for a particular context. And writing resources for doing "agile" user assistance would be more readily available if writers would prioritize topic writing based on user need. "Writing More" while "Writing Less" can result in better utility for users and can reduce the need and load on the overall documentation development process and content management. Technical Communicators of all backgrounds will benefit from this thought-provoking presentation.