Content about your company, products, and services is a critical resource for communicating with your customers. But in today’s market your customers have never been more diverse or demanding. How do you meet their individual user needs? Such tools as structured content, XML, DITA, Component Content Management, and Dynamic Publishing provide the capability to manage and target your content. Technology gives you efficiency, but it doesn’t tell you who needs what. Understanding the content needs of your customers gives you the capability to create added value through your content.

This interactive presentation with hands on exercises introduces you to the steps for developing personas and how using those personas can improve your product information and learning content.

This session will help you understand:

The elements of detailed persona development, including task analysis and scenarios
The link between personas and the content model
How understanding customer needs extends the value of your investment in structured content
Why persona development is essential in a global market