Stewart Florsheim is the Director of Learning Products at Advent Software, a company in San Francisco that makes software products for money managers. Stewart and his team are responsible for all the documentation and training materials, and Stewart also manages the content on the company's client Web site.  Stewart has over 20 years experience in tech pubs management.

Kim Shain is a Content and Community Manager at Adobe in San Francisco. Her team has produced developer documentation for Flash Player, Flash Lite, and other Adobe mobile products. They have also become much more actively involved with their developer community, exploring ways to incorporate valuable third-party content and to engage in the conversations happening in various social media.

Pat Yoshihiro is Director of Technical Communications at EFI in Foster City. With a staff of 17 in 4 locations, she is responsible for developing the documentation and embedded help for the company’s  flagship product "Fiery."  Her group also handles localization of documentation and help for up to 7 languages.  Pat has seen the technical publications field evolve, having been in the field since well before the PC and WordStar—she is even listed on one of the artifacts in the Computer History Museum (http://tinyurl.com/2fjeth8). 

Linda Urban, Berkeley STC's VP for Programs, will moderate. Linda is a technical communications consultant and instructor based in Berkeley.