Stewart Florsheim is the Director of Learning Products at Advent Software, a company in SF that makes software products for money managers. Stewart and his team are responsible for all the documentation and training materials, and Stewart also manages the company's client Web site. Stewart has over 20 years experience in tech pubs management.

Lis Fraser has over 20 years experience building and managing documentation teams for both large and small high tech companies. Lis has held long-term management positions at Epic Data and Orbital Sciences in Canada as well as at Hyperion Solutions, Adaptec, and most recently, Tesla Motors in Silicon Valley. She specializes in building highly-productive teams whose skill set and value is recognized throughout an organization.

Judy Burkhart is an Information Development Manager for IBM in San Francisco. Judy has been in the tech writing field for 20 years, and her management experience has included tech support as well as documentation teams. Judy specializes in being acquired -- her fourth and most recent acquisition occurred in 2001 when IBM acquired Informix software.

David Jackson is a group manager for Oracle in Pleasanton. David's group creates product guides and online help for various customer relationship management applications. His group is geographically dispersed, with its members spread across seven cities and three countries.