Web 2.0 is a concept without a definition. Think of it as wikis and blogs, collective intelligence, multidirectional communication. Technology often innovates faster than businesses can adapt, and Web 2.0 is no exception. This new webscape’s challenge to technical communicators is profound:

How can technical communicators maintain complete, accurate, and easy to use documentation in an environment that is constantly evolving and invites both participation and customization?

What is the evolving role of technical communicators in this paradigm?

What technology and production issues do technical communicators face?

On a deeper level, the role of technical communicators changes most dramatically because, in a Web 2.0 world, the value and role of information changes.

Instead of an add-on expense to product development, technical communication holds all of the pieces of Web 2.0 technology together. In addition to integrating help files and PDFs into product packages or interfaces, technical communicators become deeply embedded in marketing communication, support, and e-commerce.