Kath Straub works with organizations and agencies to create, integrate, and evaluate interactions and content. Usability and Content strategy are both key elements of this effort. To ensure that sites are both usable and useful, Kath also focuses on how to create meaningful small talk that engages users via readable and persuasive content to drive behavioral change.

Kath is an energetic and entertaining speaker who presents frequently at conferences and workshops around the world. Recently, she has presented in Atlanta (CHI), Berlin (UPA), London (TecCom), and Austin, TX (GTC). She's currently the Principal of Usability.org. Prior to that, she spent 9 years as the Chief Scientist at Human Factors International. Kath holds a Ph.D. in Brain and Cognitive Science from the University of Rochester.