Meetings

Turning Content Into Gold: A Presentation and Work Session

In today's competitive marketplace, the extent to which an organization can leverage its assets determines how well it can sustain a thriving business. As technical communicators, our skill in developing content directly contributes to an organization's assets if we wisely manage how we apply our knowledge and talents.

In this presentation Paula Toth, Best Practices Leader and "Single Sorceress" at TechProse, will show attendees how to use five key strategies to reduce content development costs, while simultaneously enhancing content quality. She will discuss the five strategies in detail, the strategy implementation phases, what can be done with or without changing tools, what tools to consider, and how to collect metrics to make the business case to apply the strategies. The five strategies are:

• Optimize content
• Separate authoring & publishing
• Streamline processes
• Manage team resources
• Socialize content

The work session following the presentation guides attendees to explore how they are using the five strategies in their work today, and how they would like to deepen their use of these strategies in their future work.