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The latest change to this web site was made on Friday, April 25, 2008.

The November 2006 Chapter Meeting

    Register now!:

    Date:

      Wednesday, November 9, 2006

    Times:

      6:00 p.m. Networking
      6:30 p.m. Dinner
      7:15 p.m. Announcements
      7:30 p.m. Presentation
      9:30 p.m. End

    Location:

      Shattuck Plaza Hotel, 2086 Allston Way, Berkeley, California

    Topic:

      What Makes Websites Usable?

      After valuable content, the number one reason why people return to a website is ease of use. People spend more time on a website they find usable; they subscribe to its services, buy its products, and tell their friends about it.

      Harris Kravatz will show us what makes a website usable and teach us techniques we can use immediately.

        Agenda: What Makes Websites Usable?

        • What is Usability?

        • 3 Keys to Usability

        • Top 5 Web Design Mistakes

        • 7 Usability Best Practices

        • Customer-Focused Design Process

        • 10 Tips for Good Design

        • Web Usability Exercise

        Benefits of Attending this Presentation

        • Learn techniques for increasing website profits

        • Learn 3 things you can do differently tomorrow

        • View websites from a different perspective

      Speaker:

        Harris Kravatz

        Harris is a user interface design and usability consultant with 20 years of experience in the field. He works with clients to improve the profits and productivity of their software and websites.

        Harris began his career at IBM, where his positions included Software Development Manager and UI Architect, and he was instrumental in the design of IBM’s OS/2 User Interface. He is currently the senior member of Oracle’s User Experience group.

        Harris has written articles on web design and usability and has spoken on design and usability at industry conferences, including the Usability Professional’s Association (UPA), Society for Technical Communications (STC), and Association of Internet Professionals.

      Reservations:

        RSVP using our online storefront. Reservations must be received by noon on the day prior to the meeting. On-line reservations are available on October 15, 2006.


      Monthly Chapter Meetings

      The Berkeley chapter meets the second Wednesday of the month.

      Continuing in November, 2006 we will meet in the Town Room (on the second floor) of the Shattuck Plaza Hotel in Berkeley, CA.


      RSVP

      There are two ways to RSVP:

      • RSVP using our online storefront.

        Use your MasterCard, AMEX, or Visa card to pay for your reservation. Please enjoy our online payment feature.

      • RSVP by regular mail.

        Please send your payment by check (payable to Berkeley STC) to:

          STC-Berkeley
          Atn: Treasurer
          PO Box 1007
          Berkeley, CA 94701

      In either case, reservations for dinner must be received by 5 p.m. on the day before the meeting.


      Chapter Meeting Program Ideas?

      If you have a suggestion for a meeting topic you'd like to hear more about or if you'd like to be a presenter, send an email to Mary Ann Campbell, VP of Programs.


      Chapter Meeting Fees

      For the meeting and dinner, reserved on the Chapter's website in advance:

      • Members: $18
      • Non-members: $21
      • Student members: $15

      For the meeting and dinner at the door:

      • Members: $21
      • Non-members: $24
      • Student members: $18

      Note: If you do not reserve dinner in advance, dinner may or may not be available on a walk-in basis. We order dinner for the number of reservations plus a few walk-ins.

      To attend the program only:

      • Members and non-members: $12
      • Non-STC-Members: $15
      • Students: $10

      NOTE ONE: Non-members are always welcome to STC meetings.

      NOTE TWO: All members of the San Francisco Chapter of the IABC are welcome to register for Berkeley STC General Meetings at the member price.

      If you wish to pay by cash or check, send email to that effect to treasurer@stc-berkeley.org, and then bring payment to the meeting.

      If you wish to pay be credit card, please reserve using our online storefront.

      Interested in becoming a member?


      Chapter Meetings Agenda

      • 6:00 -- Networking, conversation
      • 6:30 -- Buffet served
      • 7:15 -- Chapter business, announcements, jobs available*
      • 7:30 -- Formal program
      • 8:30 -- Conversation, off-line questions for the speakers, follow-up on job announcements
      • 9:30 -- Clear the room, move conversations to the sidewalk

       *Attendees are encouraged to announce open positions. Please bring job listings for distribution. Recruiters may introduce themselves, but may not describe open positions in detail. Save that for one-on-one after the program.


      Location and Directions

      Shattuck Plaza Hotel
      2086 Allston Way
      Berkeley, CA

      The Shattuck Plaza Hotel is located at 2086 Allston Way in downtown Berkeley, immediately west of Shattuck Ave. We meet in the Towne Room on the second floor.


      The Shattuck Plaza Hotel in Downtown Berkeley, just off of Shattuck

      The hotel is within walking distance from the Berkeley BART station; meter parking on the street is free after 6:00 p.m.


      The Shattuck Plaza Hotel Lobby

      Directions to the Shattuck Plaza Hotel

      By BART:

      1. Emerge from the Berkeley BART station.
      2. Walk south on Shattuck one block.
      3. Turn right on Allston.
      4. The Shattuck Plaza Hotel is on the left.

      By car:

      • Metered parking on the street is free after 6:00 p.m.

      From north of Berkeley: I-880 south and get off at the University Avenue exit. Follow University east to Shattuck and turn right. Allston is three blocks south of University, and the Shattuck Plaza Hotel is on the South side of the street.

      From south of Oakland: SOUTH: Take I-880 north to downtown Oakland, and then bear right onto I-980. Take the Martin Luther King exit and bear left to merge onto Martin Luther King Way. Turn right onto Adeline just past the sharp curve. Adeline will merge into Shattuck Avenue. Turn left on Allston and the hotel will be on the left side of Allston.

      From San Francisco: Take the Bay Bridge towards Oakland (I-80 East). At the end of the bridge, take I-80 east towards Berkeley. Get off at the University Avenue exit. Follow University east to Shattuck and turn right. Allston is three blocks south of University, and the Shattuck Plaza Hotel is on the South side of the street.

      From far East Bay: Take Highway 24 West through the Caldecott Tunnel. Exit at Highway 13 north towards Berkeley. Turn right on Shattuck Avenue. Turn left on Allston and the hotel will be on the left side of Allston.


      Last updated Friday, April 25, 2008.
      © 2005-2008, STC-Berkeley Chapter

      Please email web-page corrections or web-page comments to:

      East Bay Chapter North Bay Chapter Sacramento Chapter San Francisco Chapter
      Silicon Valley Chapter STC Region 8 STC International Headquarters
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