The October 2008 Chapter Meeting
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Content Page Design Best Practices
In today's social, distributed, search-driven Web, customers are finding their way to Web content through an increasing number of distinct experiences. Yet when people arrive at most Web pages, the experience they get isn't optimized for this context. Instead, the vast majority of content pages online remain more concerned with their own context than the context of their users: where did a user arrive from and where are they likely to go next? These pages remain designed as if they were primarily accessed from a Web site's home page or a carefully thought-out selection from the site's information architecture. To address these issues and more, this talk outlines a set of best practices for Web content page design that focuses on appropriate presentations of content, context, and calls to action. Specifically: how can content be optimized to meet user expectations as they arrive from a diverse number of access points; what is the minimum amount of context required to frame content appropriately; how can the most relevant calls to action be presented to maximize user engagement? Applying these considerations enables information architects to deliver content experiences that take full advantage of emerging opportunities online and the existing assets within their Web sites.
Speaker:
Luke Wroblewski is an internationally recognized Web thought leader who has designed or contributed to software used by more than 500 million people. He is currently Senior Principal of Product Ideation & Design at Yahoo! Inc. and Founder of LukeW Interface Designs, a product strategy and design consultancy. Luke applies design methodologies, skills, and principles to create and refine the strategy and user experience of new or existing products. Luke also publishes "Functioning Form," the leading online publication for interaction designers. He authored a book on Web interface design principles titled "Site-Seeing: A Visual Approach to Web Usability". Luke is consistently a top-rated speaker at various conferences and companies around the world, and is a co-founder and former Board member of the Interaction Design Association (IxDA). Previously, Luke was the Lead User Interface Designer of eBay Inc.'s platform team, where he led the strategic design of new consumer products and internal tools and processes. Luke also taught interface design courses at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical Web browser, NCSA Mosaic.
Date:
Times:
Location:
Luke Wroblewski
Wednesday, October 8, 2008
6:00 to 7:00 pm: Networking, conversation & dinner
7:00 to 7:15 pm: Announcements
7:15 to 8:30 pm: Presentation
8:30 to 9:00 pm: Conversation,
follow up on job announcements
9:00 to 9:15 pm: Clear the room; move conversations to the sidewalk
Highlands Country Club,110 Hiller Drive, Oakland, California