Wednesday, September 9th – The Holy Trifecta of Translation

Speaker: Val Swisher

Description

Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles that multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

In this session, attendees will learn:

– A clear description of intelligent content, terminology management, and translation memory
– An understanding of how they are interrelated and why they are important to technical communication projects
– A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language

About the Speaker

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Microsoft, and Juniper Networks. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” will be released in 2020 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.


Event info

Time: Wednesday, September 9th, 2020 6:30 p.m. Pacific

Location: Zoom

Program:
6:30 to 7:00: Networking
7:00 to 7:15: Announcements
7:15 to 8:30: Presentation
8:30 to 8:45: More networking
8:45: Clear the room; move conversations to offline

Join Zoom Meeting
https://us02web.zoom.us/j/88693531252?pwd=MGM0ei9OYW5FdzdOSTd6Zit4RkZPZz09

Meeting ID: 886 9353 1252
Passcode: 718350
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Meeting ID: 886 9353 1252
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Important notes:

  • Members of other chapters welcomed. If you belong to another STC chapter, you can attend our meetings for the regular price.
  • IABC members welcome. All members of the San Francisco Chapter of the IABC are welcome to register for Berkeley STC General Meetings at the member price.
  • Non-members can attend. You don’t have to be a member to attend our meetings. See the link above for tickets.
  • Tell us if you’re hiring or job-hunting. Attendees are encouraged to announce open positions or to announce that they are searching for work. Feel free to bring job listings, resumes, or business cards for distribution.