Wednesday, October 14th – Tell Your Story the Walt Disney World Way: Adding Disney Imagineering to Your Technical Communication Toolbox

Speaker: Lou Prosperi


Since the opening of Disneyland in 1955, Disney’s Imagineers have been entertaining audiences of all ages at Disney parks around the world by bringing stories to life through immersive and engaging experiences.

From 1955 through today, storytelling has been at the heart of everything the Imagineers do, and the key to the Imagineers’ storytelling is effective communication. What does that have to do with technical communication? More than you might think!

This presentation explores a number of Imagineering Storytelling tools – practices and principles used by Walt Disney Imagineering in the design and construction of Disney parks and attractions – and how those same tools can be applied to technical communication and information development to help us effectively communicate with our audiences.

About the Speaker

Lou Prosperi has over 30 years of technical writing experience. He is a Senior Manager of Documentation and Curriculum at Oracle, based out of Burlington, MA. Lou styles himself as an “Imagineer Evangelist” and has published two books on the subject. His first, The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas, was published in April 2016. His second, The Imagineering Process: Using the Disney Theme Park Design Process to Bring Your Creative Ideas to Life, was published in May 2018.

Event info

Time: Wednesday, October 14th, 2020 6:30 p.m. Pacific

Location: Zoom

6:30 to 7:00: Networking
7:00 to 7:15: Announcements
7:15 to 8:30: Presentation
8:30 to 8:45: More networking
8:45: Clear the room; move conversations to offline

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Meeting ID: 832 5594 1040
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Important notes:

  • Members of other chapters welcomed. If you belong to another STC chapter, you can attend our meetings for the regular price.
  • IABC members welcome. All members of the San Francisco Chapter of the IABC are welcome to register for Berkeley STC General Meetings at the member price.
  • Non-members can attend. You don’t have to be a member to attend our meetings. See the link above for tickets.
  • Tell us if you’re hiring or job-hunting. Attendees are encouraged to announce open positions or to announce that they are searching for work. Feel free to bring job listings, resumes, or business cards for distribution.
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