Speaker: David Dylan Thomas
Please note the time change! This meeting will start at 5:30 pm Pacific time!
Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I’ll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.
About the Speaker
David Dylan Thomas, author of the book Design for Cognitive Bias from A Book Apart, serves as Content Strategy Advocate at experience design firm Think Company and is the creator and host of the Cognitive Bias Podcast. He has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. He has presented at TEDNYC, SXSW Interactive, Confab, An Event Apart, LavaCon, UX Copenhagen, Artifact, IA Conference, Design and Content Conference, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.
Time: Wednesday, February 10th, 2021 5:30 p.m. Pacific
5:30 to 6:00: Networking
6:00 to 6:15: Announcements
6:15 to 7:30: Presentation
7:30 to 7:45: More networking
7:45: Clear the room; move conversations to offline
Join Zoom Meeting
Meeting ID: 886 0730 2778
One tap mobile
+14086380968,,88607302778# US (San Jose)
+16699006833,,88607302778# US (San Jose)
Dial by your location
+1 408 638 0968 US (San Jose)
+1 669 900 6833 US (San Jose)
+1 253 215 8782 US (Tacoma)
+1 346 248 7799 US (Houston)
+1 312 626 6799 US (Chicago)
+1 646 876 9923 US (New York)
+1 301 715 8592 US (Washington D.C)
Meeting ID: 886 0730 2778
Find your local number: https://us02web.zoom.us/u/kc5qGXFLgg
- Members of other chapters welcomed. If you belong to another STC chapter, you can attend our meetings for the regular price (free for virtual events).
- IABC members welcome. All members of the San Francisco Chapter of the IABC are welcome to register for San Francisco Bay STC General Meetings at the member price (free for virtual events).
- Non-members can attend. You don’t have to be a member to attend our meetings.
- Tell us if you’re hiring or job-hunting. Attendees are encouraged to announce open positions or to announce that they are searching for work. Feel free to bring job listings, resumes, or business cards for distribution.